13 powerful stats that prove content marketing is worth the investment in 2019
A recent report by the Content Marketing Institute indicates that content marketing is showing no signs of slowing down and is even becoming easier to measure.
Here are a few fascinating stats from the report that will hopefully inspire you to start thinking about where your content marketing is going in 2019!
Last year, B2C top performers reported their organisations spent, on average, 38% of their total marketing budget on content marketing
37% of all respondents said they expect their organisation’s content marketing budget to increase in the next 12 months
55% of respondents have a small or one person team serving the entire organisation
42% of organisations say they are very committed to content marketing
43% of marketers say their content marketing is more successful this year than last
72% of marketers attribute high quality content creation as being the most successful factor in their growth of content marketing
85% of marketers are focused on building audiences through content marketing
79% value creativity and craft in content creation and production
The two types of technology with the highest reported use are analytics tools (85%) and email-focused marketing technology (78%)
36% of marketers have an undocumented content marketing strategy, compared with 38% of marketers who document their content marketing
70% of B2C marketers use blogs
Email was voted the most effective method to communicate with audiences and distribute content (newsletters, welcome emails)
Nearly 80% of respondents reported they can demonstrate, with metrics, how content marketing has increased audience engagement.
You can check out the entire report here.