13 powerful stats that prove content marketing is worth the investment in 2018

A recent report by the Content Marketing Institute indicates that content marketing is showing no signs of slowing down and is even becoming easier to measure.

Here are a few fascinating stats from the report that will hopefully inspire you to start thinking about where your content marketing is going in 2018!

  1. Last year, B2C top performers reported their organisations spent, on average, 38% of their total marketing budget on content marketing
  2. 37% of all respondents said they expect their organisation’s content marketing budget to increase in the next 12 months
  3. 55% of respondents have a small or one person team serving the entire organisation
  4. 42% of organisations say they are very committed to content marketing
  5. 43% of marketers say their content marketing is more successful this year than last
  6. 72% of marketers attribute high quality content creation as being the most successful factor in their growth of content marketing
  7. 85% of marketers are focused on building audiences through content marketing
  8. 79% value creativity and craft in content creation and production
  9. The two types of technology with the highest reported use are analytics tools (85%) and email-focused marketing technology (78%)
  10. 36% of marketers have an undocumented content marketing strategy, compared with 38% of marketers who document their content marketing
  11. 70% of B2C marketers use blogs
  12. Email was voted the most effective method to communicate with audiences and distribute content (newsletters, welcome emails)
  13. Nearly 80% of respondents reported they can demonstrate, with metrics, how content marketing has increased audience engagement.

You can check out the entire report here.