3 ways to turn traffic into conversions
A blog is more than just a platform for straight up selling your products – it's a brand building tool, and building your brand is incredibly important for the long term growth of your business.
However, a blog is also an excellent tool for attracting traffic to your website. Once you start seeing decent traffic to your company's blog, it's as good a time as any to start making it worth something.
The truth is, traffic alone just isn't going to cut it when you're investing time and money into content marketing. In this post, I hope to give you a few ideas for how to turn your traffic into something more valuable for your business.
Most times, first time visitors aren't going to buy from you on the spot. If you've got a blog post that's doing a lot better than others in organic search, try adding a call to action inviting visitors to become subscribers to your newsletter.
Better still, provide your visitors with something for free in exchange for their email address (this is called a lead magnet, and you will get a far better response using this method).
An example of a lead magnet could be a free eBook, whitepaper or helpful resource like "the ultimate guide to growing succulents indoors". An email list is incredibly valuable, because now you have that person's email address and you can nurture them towards making a sale in the future.
Link to similar content on your site
Dwell time is a ranking factor, according to Google sources. Dwell time refers to how long a user has spent on your site. To ensure your visitor doesn't leave so quickly after reading your post, add more links to similar content within your blog post and in your side bar.
For example, a visitor finds your blog post "how to take care of a succulent" and at the end of this post you have a number of links to other blog posts like "4 surprising ways to keep your succulents healthy", or "how to decorate your home with succulents" - topics your visitor might be interested in.
The longer a user stays on your website, the lower your bounce rate will be (which in turn helps your rankings) and the more likely they will either make a purchase or sign up to your newsletter.
Feature your best selling products within the post
Of course one of the best ways to take advantage of your traffic is to feature your products as often as you can! Be sure to take beautiful product photographs and add "buy now" or "add to cart" calls to action to them within the body of the article.
Don't rely just on text links, make your products visible and make visuals a priority! People can be fickle when it comes to design, so you want to be aware of how things look from a user perspective.
I hope this post has given you some idea of how to approach your blog posts. These three simple tweaks can make a world of difference to your conversions.